My learnings from building an in-house snacking brand during the lockdown that generated over 300,000 rupees in sales within the first month. While building it we focused on three major factors - Story, Distribution and Marketing

Story

I believe that one of the most important things that makes your brand unique from others in the market is your brand story. We decided to create our brand's story around healthy snacking to set ourselves apart from other brands, and to show that we care about our customers' well-being.

Distribution

We wanted to make our snacks easily available through multiple channels, but found that partnering with corporations was the most effective strategy, that worked for us. While our e-commerce platform allowed us to sell directly to customers online, our customer acquisition costs were higher. Therefore, we decided to shift our focus to corporate orders by offering attractive discounts and creating customised packaging solutions.

Marketing

We invested in content marketing and influencer marketing to promote our brand and drive sales. Additionally, we tried product sampling at local stores and collaborated with other brands. These allowed potential customers to experience the taste and quality of our snacks firsthand. By collaborating with other brands, we were able to create amazing combos and target their audiences as well.

Conclusion

Building Nutripanda has been an incredibly transformative experience for me. It provided me with a firsthand understanding of the complexities involved in building a business from scratch. Throughout this journey, I encountered numerous challenges, faced failures, and celebrated successes.

This experience holds a special place in my heart ❤️